HWA names a new Director of Marketing

Daron Bennett, CPSM has taken over as HWA’s new Director of Marketing and will be leading the firm’s efforts to build the brand, manage the proposal process and preach the gospel of Hoefer Wysocki Architects at every opportunity. He is a veteran marketer of architecture firms humongous and mid-sized, as well as a former photojournalist. Daron is also a Certified Professional Services Marketer and Past President of the Society for Marketing Professional Services’ Kansas City Chapter who believes that it takes a consistent and concerted effort to clarify a firm’s vision and effectively present it to the world.

Daron has lived in 10 cities in six states, but hasn’t strayed far from KC since leaving the frozen tundra of Minnesota for the University of Kansas in 1989, where he picked up an undergrad degree in journalism. Daron and his wife Lori have two boys.

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